PostTag says it’s too soon for talk of robot deliveries but hails technology solution

PostTag, a navigation technology specialist, says talk of autonomous delivery is premature because the technology deployed by major couriers lacks the necessary accuracy and relies on incomplete address records.


New research from the London-based company, based on the evaluation of more than half a million addresses, reveals new build homes – which receive the highest percentage of deliveries – are not recognised on standard navigation software for 18 months to two years after the new home owner moves in. This leaves 300,000 homes ‘off the grid’ at any point in time and makes deliveries by autonomous vehicles currently impossible.


PostTag’s analysis shows that there is no delivery provider in the UK with an average address accuracy within 50 meters, causing major problems for customers and delivery providers. It found that couriers are on average 80-90 meters off the mark for every delivery they make. This costs drivers an average of 90 seconds per delivery as they waste time searching for addresses their navigation systems can’t find.


With autonomous deliveries on the horizon, pinpoint location accuracy is crucial. PostTag promises to get drivers to the right address first time, every time and with more precision than any other delivery provider. PostTag’s navigation system uses multiple data sources to identify the exact address within milliseconds of an order being placed and without any additional steps from customers.


Paul Yewman, CEO of PostTag, said:

“Our analysis confirms that no delivery system in the UK guides drivers to within 50 meters of the correct address. This level of inaccuracy would make autonomous deliveries unable to go-live, despite promises from retailers.


“Autonomous delivery completely depends on precise location accuracy and currently there are no technology systems in place to support this.


“The PostTag navigation platform is the most accurate on the market with a 99.9% success rate of getting drivers to the correct front door the first time, every time. Our system shines a whole new light on delivery technology and paves the way for a future of autonomous deliveries.”

For further information or to arrange an interview please contact:

Ben Wright  

Senior Account Manager, Cicero Group

Tel: 020 3841 9333



Keith Lewin